CPM Group is proud to announce the launch in the middle of July of Goldex, a smart-phone based trading platform for physical gold. Goldex, based in London, launched its platform 16 July, allowing retail investors to buy, store, and sell physical gold at extremely competitive prices. The Goldex app is available for iPhones and Android telephones at the respective app stores.

CPM has followed Goldex’s development over the past three years and has advised the company.

Additionally, CPM is providing short-term Trade Recommendations: Buy, Sell, Stand Aside on physical gold at no cost to the investors via the Blog on Goldex’s platform and website. Our group has provided these recommendations for institutional and high net worth individual investors since our days at Goldman Sachs prior to the creation of CPM in 1986. Now these recommendations are available to retail investors who see gold as both an investment to buy and sell, as well as a long-term store of value and portfolio and wealth diversifier.

“CPM Group has been engaged in a number of initiatives around the world designed to help investors better use gold for profitable investments and trades,” Managing Partner Jeffrey M. Christian said. We are discussing ways to make our shorter term investment recommendations available to investors in Europe, North America, China, India, throughout the Islamic world, and the rest of the world, he explained. “One of the first stages of these initiatives is making these buy and sell recommendations available via Goldex,” he said. “We find that investors who successfully invest in and trade gold tend to buy more gold than investors who merely buy and hold gold against some yet-to-occur financial apocalypse.”

Goldex provides retail investors with competitive gold prices and all the information needed for the full life cycle of gold investment such as market news, trade recommendations and charts.

Goldex is the first gold provider operating as an agency, not owing its own gold. This model not only makes Goldex un-conflicted and aligned with its customers’ interests but also brings “best execution” practices to a market where investors do not benefit from the fairness and transparency that regulators impose in all other investment asset classes.

The platform is crystal clear about gold prices, costs and performance. The app’s smart trading algorithms not only connect users with the world’s biggest gold peer-to-peer markets in five global vaults (London, Zurich, New York, Toronto and Singapore) but they identify the most optimal location and market combination at any given time for each trade. This results in average savings of 8% – 12% on gold purchases and sells, according to Goldex.

Goldex agrees with CPM that gold is great for storing wealth on the long-term, however also acknowledges the importance of making it instantly liquid. To this end the platform allows customers to turn gold into cash with the first pre-paid MasterCard that is automatically linked to the value of the physical vaulted gold

Sylvia Carrasco, CEO of Goldex, said: “The current gold establishment is pretty old-fashioned. With Goldex we are completely reinventing the way gold is being purchased and sold. We are making it fair and transparent for people who want to own gold. Whilst our app is easy to use, our business model and revolutionary technology ensures that our customers always get the best trading deals.”

Carrasco continued: “We see a huge opportunity for gold as an asset. Through Goldex we aim to be the leading provider of liquidity and purchasing power in physical gold outside the traditional banking system whilst making it fun, innovative and transparent to trade.”